7 July 2023

We’re thrilled to announce Auckland Cranes is undertaking an exciting rebranding journey.

Soon to be Universal Cranes, we’re embracing this fresh identity that will enable our business to soar to new heights and take us to the next level in the NZ crane industry.

Building upon our rich history built over 30 years of operating in Auckland and the Waikato region, Auckland Cranes (soon to be Universal Cranes 🎇), will be positioned to continue to deliver exceptional crane services in New Zealand.

Auckland Cranes is part of Smithbridge Group, and together with sister company Universal Cranes in Australia, have access to the Group’s combined expertise, resources, and knowledge. Auckland Cranes’ clients have always enjoyed the benefits of our Trans-Tasman capability, which we will now be able deliver even more seamlessly with a share brand identity throughout Australasia. Whether customers are in need of crane hire, transport solutions, or engineering services, the Smithbridge Group of companies are the Universal choice…no pun intended 😂

We’re excited to embark on this new journey and invite you to join us as we continue to write the success story of Auckland Cranes and now Universal Cranes in New Zealand.

Stay tuned for more updates as we unveil our new brand identity. We’re confident that Universal Cranes will continue to be your trusted partner in lifting excellence!